Meet Elizabeth

Creativity, a passion for food, and a love of cooking underpin her personal journey through over twenty-five years in the industry.
A highly trained and experienced New Product Development specialist, her passion is to develop and deliver exciting new recipes, seeing a concept right through from the idea to the finished article on the supermarket shelf. Her scrupulous attention to detail and zealous work ethic will see her in the kitchen or factory until she is convinced the product is spot on.
Elizabeth understands large-scale production inside-out and her mission is to bring her knowledge, expertise, and love of food together, creating successful, factory friendly and commercially viable products.
- Food Consultant: 8 years.
- Red House Foods Ltd/Lake House Organics Ltd: 4 years.
- Ryvita Co Ltd: 5 years.
- Jordans Cereals Ltd: 2 years.
- Geest: 7 years.
Services

Concept Development
Concept Development
Recipe Development
Innovation Workshops


Ingredient & Product Sourcing
Ingredient & Product Sourcing
Sourcing Manufacturers


Process Development
Process Development
Continuous Improvement
Trouble Shooting


Packaging & Artwork
Packaging & Artwork
Drafting Artwork Pack Copy



Nutrition
Nutrition
Health Claims



Marketing
Marketing
Benchmarking
Food Trends
Taste Panels



Existing Product Development
Existing Product Development
Removing Cost but Maintaining Quality


Technical
Technical
Shelf Life


Recipe Testing
Recipe Testing


Product Launches
Product Launches
Timelines Costings
Costings
Services

Concept Development
Concept Development
Recipe Development
Innovation Workshops


Ingredient & Product Sourcing
Ingredient & Product Sourcing
Sourcing Manufacturers


Process Development
Process Development
Continuous Improvement
Trouble Shooting


Concept Development
Concept Development
Recipe Development
Innovation Workshops


Ingredient & Product Sourcing
Ingredient & Product Sourcing
Sourcing Manufacturers


Process Development
Process Development
Continuous Improvement
Trouble Shooting


Existing Product Development
Existing Product Development
Removing Cost but Maintaining Quality


Marketing
Marketing
Benchmarking
Food Trends
Taste Panels


Nutrition
Nutrition
Health Claims


Packaging & Artwork
Packaging & Artwork
Drafting Artwork Pack Copy


Technical
Technical
Shelf Life


Recipe Testing
Recipe Testing


Product Launches
Product Launches
Timelines Costings
Costings
Happy Clients
Testimonial 3
Liz combines her creative expertise and tight project management skills to deliver tailored products on the back of a tight brief, considering the strict nutritional demands we have for Huel products. She has taken the pressure off our in-house team in working with suppliers and her flexible working approach has been invaluable.
James Collier
Testimonial 1
It was an absolute pleasure working with Liz to develop a new product range including sourcing a manufacturing partner. We really appreciated her methodical approach to creating recipes, as well as her ability to take feedback and incorporate it perfectly into the next iteration of development. She has fantastic attention to the detail and goes above and beyond to ensure that development work is of the highest quality. Liz worked tirelessly to ensure the project ran as smoothly as possible and it was a joy to have her as part of our extended team.
Pippa Murray
Liz has been fantastic for Dr. Will’s and led the development work for three new sauces for us, as well as an existing product development project. She helped us through the whole process – initial scoping and assessing the market, kitchen development and then working directly with manufacturing on-site to get the products right at scale.
Liz is great at developing products that taste great both in the kitchen and in the factory – something that is notoriously tricky! She also has a very strong nutritional knowledge and was brilliant in working to nutrition targets and benchmarks. Additionally, she is great at working with small businesses… which is not always easy, with things moving quickly and lots of last-minute changes!
Liam White
Testimonial 4
Liz was monumental in getting Wholey Moly cookies off the ground. She has a calm, meticulous and knowledgable approach to NPD, and problem solving which bodes well for the many challenges we faced. Liz also has a wealth of knowledge and contacts in the industry.
Meenesh Mistry
As a newbie to the world of scaling up, I was something close to ‘scared’ to take the next step in Dizzy Bees Journey as a granola micro producer. I had baked alone for 6 years but was getting nowhere financially. To have someone with the wealth of expertise and knowledge that Liz has -has been utterly priceless. Liz has supported, both practically (and sometimes emotionally:) the many stages of the growth of my business to the now being 3rd party manufactured. I am so very grateful and in awe of her spectrum of wisdom! Also Liz is a lovely person – that really helps working together too!!
Nicky Halloran
It was a real pleasure to work with Liz during my time at Ryvita. She is strategic, but also hands on when it comes to creating new products and all the steps to getting them launched. She is an asset to any team, always delivering
Vicky Cojeen
Testimonial 2
We approached Liz through recommendation to work on an exciting new brief. She did not disappoint. Liz’s creativity and knowledge of on trend ingredients lead to a finished product that was better than we could have expected. She was always forthcoming with ideas and managed her time efficiently.Thank you, Liz, for all your help on our project, from all the team at Lizi’s.
Annika Campbell
Liz is a first rate food technologist. She is equally at home being on or operating at a more senior level. She excels in the area of product development where she has had considerable success. In addition Liz has outstanding values and is a pleasure to work with
Rob Murray
Liz is a dedicated food professional who tirelessly works until completion of the project. Very experienced in all NPD aspects, as well as processing and technical
Lawrence Brackstone
When it comes to the development of tasty, unique and interesting food products I cannot think of anyone better than Liz Head. Her ability to take a great idea from the bench through to being produced commercially is second to none. Liz has all that is necessary to be successful great ideas, a strong work ethic and a great way with people at all levels. It was always a pleasure to work with such a great professional and genuine nice person.
Ed Olphin
Liz has managed to achieve an incredible amount in the short time she has had with us – she is very efficient and maintains scrupulously high standards in her work. She has supported us on a diverse range of tasks from specifications to innovation – bringing a depth of knowledge and breadth of experience that would be hard to find elsewhere. Liz is a calming presence in the team and a very safe pair of hands, she has been a pleasure to work with and I wouldn’t hesitate to recommend her to other food businesses.
Joe Todman
Liz has always shown a natural aptitude for working in the development sector of the food industry, working during her holidays in Geest fresh foods whilst a student. This then quickly progressed to a full time position when she graduated. She showed maturity beyond her years and an ability to liaise comfortably with a wide and diverse range of people from buyers within the retail sector during presentations to factory workers when running pre-production runs. Her subject knowledge has proved sound as she has broadened her wealth of experience and her integrity is never compromised. She has always been a pleasure to know and work with both professionally and personally.
Julie Pagram
Liz has really innovative ideas and combines her passion for food with her technical and nutrition knowledge to come up with great product concepts that meet the brief. Liz had a great attention to detail , quickly immersed herself into our brand and was a pleasure to work with.
Sarah King
Where do I start to capture the essence of Liz? Her attention to detail and ability to get things done within extremely tight deadlines is extraordinary. Consistently in safe hands throughout the NPD process, with Liz’s creative energy from the start, right through the complex technical steps into production and then onto the retailers shelves. Liz never misses a beat which helps me sleep at night. It is always a joy and a privilege to work with Liz.
Gary Stiles
It’s been an absolute pleasure working with Liz and we’re delighted by the outcome of the collaboration. Liz’s extensive experience in the snacking sector meant that we were able to get a product to market incredibly quickly. Thank you!